Archive for July 7th, 2008

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Sidelined: Injuries Can Take Weekend Warriors Out of the Game

Are weekend or seasonal athletes more prone to injury than professionals?

There are two things at play. One is conditioning. The “weekend warrior” is not as likely to be well conditioned, so that puts them at increased risk. But, they are engaged in athletics far fewer hours per week than pro athletes, overall decreasing their chances of being injured.

7Jul2008 | Avera Health | 0 comments | Continued
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“Won’t Get Fooled Again”

Back in the August of 2006 issue, I stated that the Portland-based group The Dandy Warhols lent their song “Bohemian Like You” to the Ford Motor Company. What can I say? I saw the ad, I heard the song, I saw the car speeding across the screen in a quick-edit montage that would make your head explode, and I made an assumption. However, nothing could have been further from the truth.

7Jul2008 | Prime Staff | 0 comments | Continued
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Mr. Know It All

Want to see into the future? Who doesn’t? Lucky for you Prime has connections. Mr. Know It All tells all on what to expect next month in the world of sports, pop culture, and whatever the hell else he feels like spouting off on. Read on if you like, but don’t tell your friends who […]

7Jul2008 | Prime Staff | 0 comments | Continued
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Helmet Safety

The National Highway Traffic Safety Administration (NHTSA) encourages states to enact legislation that requires all motorcycle riders to wear helmets. Motorcycle helmets provide the best protection from head injury for motorcyclists involved in traffic crashes.

7Jul2008 | Prime Staff | 0 comments | Continued
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Feeling (in) Dependence

July 12th brings us the glorious “Different Colored Eyes Day.” Upset or afraid you won’t be able to join the celebration because your peepers are perfectly book matched in baby blue? A sharp pencil can fix that.

7Jul2008 | Mark Cartwright | 0 comments | Continued
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New or Used?

Questions consumers ask every time they prepare to make any purchase, but always gets asked about cars - and now it will be asked about power sport products.Since 2002, Power Brokers mission has been to help their customers, both buyers and sellers, make informed decisions regarding the sale or purchase of a powersports product.

7Jul2008 | Prime Staff | 0 comments | Continued
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Jokes - July

Motorcycles vs. Women

• Your motorcycle won’t wake you up at 3:00 a.m. and ask you if you love it.

• Your motorcycle won’t leave you for another rider.

7Jul2008 | Prime Staff | 0 comments | Continued